|Source: Fairtrade Australia|
When frightened, we have a tendency to bury our heads in the sand - an ancient survival mechanism perhaps? Creating a better, fairer world is hard. I can't tell you that if you do x y and z everything will be fine and all fashion supply chains will become transparent and equitable. Don't get me wrong, I'm not saying we can't create positive change, which will lead to a socially and environmentally bright future. I know that we can do this! I just also know that it won't be easy and it won't be simple.
Fashion Revolution Day is a great way to begin. It isn't about a quick fix, it's about starting the journey and sparking the hard yet vital conversations.
On April 24 2013, 1133 garment workers were killed when the Rana Plaza complex collapsed in Dhaka, Bangladesh. Over 2500 were injured. Today, people all around the world are still suffering as a direct result of our fashion supply chain. This year you have the opportunity to join people in over 60 countries participating in Fashion Revolution Day as a way of saying enough is enough!
On the 24th of April you're invited to:
1. Turn a garment inside out
2. Reveal the swing tag or label
3. Take a selfie
4. Upload to your social media of choice
5. Then tag the brand you're wearing & use the hashtags
Be persistent! Keep asking until you receive a satisfactory answer. We want as many people as possible to question who made their clothes, to imagine the thread linking the garment to the machinists who sewed it, all the way down to the farmer who grew the cotton.
Other ways to get involved include:
- Downloading#FashRev graphics, images, quotes, photos and posters available from the Resources page
- Rallying everyone in your company to turn an item of clothing inside out on the day- from the staff behind the tills to the CEO - and as much as possible share these images through social networks. Businesses around the world gearing up for their group selfies!
- Are you in a book club? Why not incorporate an ‘ethical fashion’ book into your group's reading list? Here's some titles to get you started
- Finding an ethical brand or designer and boost their profile with a feature on your blog! Celebrate the story of one of their pieces